In order to have a successful practice you will need to promote your services and gain visibility in the market. There are many ways and channels to achieve this. We have provided 3 ways to promote your services as you open your new practice:
Network with colleagues
Once all the logistics of acquiring and setting up your practice are handled, it’s time to start promoting your medical practice to attract patients. One of the best things you can do is network with colleagues by joining a medical association or signing up for a physician-only social network.
You’ll be able to meet specialists in your area who can refer their existing patients to your medical practice. You can also get valuable advice from peers about how they promote their practice.
Don’t be afraid to ask for help from a trusted mentor who has already launched a successful medical clinic. Way too many doctors don’t ask for help and try to do this on their own which can be challenging.
Build an online presence
When marketing your medical practice, it’s important to establish an online presence as soon as possible. At least 65% of U.S. patients report using online reviews as a first step to choosing a doctor.
Set up a profile on platforms such as Healthgrades, Vitals, and Facebook so it’s easy for patients to find you. Once you start building a patient panel, encourage your patients to leave a review on one of these sites.
Participate in community outreach activities
Another good strategy is to get involved with the local community. That will help you establish personal connections with potential patients and get your practice’s name out there.
Consider volunteering, giving a speech at community gatherings (e.g., the local chamber of commerce, church groups), or hosting a health fair at a nearby park.